Business model
A physical product
opens the door.
The rainwear is not the moat. It is the reason a school takes the meeting. The software is what compounds.
The model
Sell once. Earn every year after.
Schools buy rainwear from someone already. We win that order, include the Retention Engine for a year, and let the term-end report make the case for year two.
Raincoat
School access
A purchase schools already make, at a price parents already accept.
Year 1
Learning included
The Retention Engine ships with the order. Nothing extra to approve.
Year 2+
School software subscription
Renewed by the school on evidence of retention, not on a promise.
Working assumptions
Numbers we intend to validate, not numbers we have proven.
Every figure below is a planning assumption pending supplier quotes, pilot feedback and real school procurement conversations.
Raincoat selling price
₹350
per student
Raincoat cost of goods
₹200
per student
Year-2 software
₹19,900 – ₹49,900+
per school / year, by size
Parent subscription
None
not in the initial model
One school, worked through
A 1,000-student school.
The rainwear roughly pays its own way. The point of year one is not margin — it is being inside the school when the retention data starts to exist.
Rainwear revenue
1,000 students × ₹350
₹3.50 lakh
Rainwear cost of goods
1,000 students × ₹200
₹2.00 lakh
Gross contribution, year 1
Before distribution and overheads
₹1.50 lakh
Year-2 software
Proposed example for a 1,000-student school
₹29,900
Illustrative single-school arithmetic on the working assumptions above. It excludes distribution, support, content production and overheads, and is not a projection of company revenue.
Market
Why this could become large.
Current planning figures for the Indian school market. We hold no market share today and have no revenue history to report.
24.69 crore
School students in India
10.06 crore
Private-school students
≈ 3.78 lakh
Private schools
Illustrative scenario
10.06 crore private-school students × ₹100 per year ≈ ₹1,006 crore
An illustrative market scenario, not a forecast. It assumes universal adoption at a hypothetical per-student price and should be read as a scale check on the category, nothing more. We make no claim about current market share, current revenue, or the share of this market MonsoonSafe could reach.
Right now
What is actually built.
Everything on this site that says “try it” is real and running in your browser. Everything else is labelled.
Working today
- Memory Missions with delayed recall
- A complete Class 6 Science chapter loop
- Rule-based wrong-answer diagnosis and repair
- Confidence capture and spaced rescheduling
- Teacher and Learning Assurance views on demo data
Not built yet
- Real accounts, persistence and school onboarding
- Hindi and Bengali content
- Age bands beyond 9–11
- An LLM-based tutor on the repair path
- Discover
One term. One class group.
Become a Founding School.
A pilot is one term, one class group, and a report at the end telling you what actually stayed.